On April 1, 2015, the Japan Association of Professional Congress Organizers (JAPCO) and Convention Planners Association of Japan (CPA) merged to establish the largest convention organizers association in Japan, the Japan Convention Management Association (JCMA).
As of June 2017, the association has over 230 members, drawing together a wide range of business operators and public organizations from the convention industry, which facilitates greater coordination in determining the direction of the industry. The JCMA will seek to strengthen this business field in Japan, establishing it as a robust industry.
In order to contribute to fostering the necessary human resources and strengthening Japan’s international competitiveness in MICE, we will focus on enhancing the specialization of business operators, as well as working with educational institutions to discover and train the next generation of convention personnel.
Attracting MICE events is an important measure to encourage government-led promotion of Japan as a tourism-oriented nation, and holding such events is expected to create a strong economic ripple effect. In addition, through its various effects in relation to the host organizations, participants and communities, MICE is expected to enhance the nation’s industrial capabilities and the presence of its cities. Consequently, the importance of MICE will enjoy increasingly wide recognition. The Tokyo 2020 Olympic and Paralympic Games are also expected to lead to opportunities for the development of MICE in Japan.
Under our motto “Gather People, Create a New World”, JCMA will link to the world through face-to-face exchanges. We will work together to raise our performance in delivering globally important conventions, aiming to make Japan a center for global activities as a specialist organization providing new value and appealing experiences.