Report of The 8th Xiamen International MICE Week

Mr. Batori, the Chairperson of the International Exchange Promotion Committee of JCMA, participated in the Xiamen International MICE Week held in Xiamen, People’s Republic of China, from April 25 to April 27, 2025. He delivered a presentation on the challenges facing Japan’s MICE industry and the activities of JCMA. A summary of the presentation is provided below.

The experience and new connections gained through this opportunity will be utilized to further promote JCMA’s international exchange initiatives.

■ Event Overview
1. Event Name: The 8th Xiamen International MICE Week
2. Location: Xiamen, People’s Republic of China
3. Organizer: Xiamen Municipal Bureau of Commerce
4. Supporting Organizations: MICE Committee of China Association of Travel Services,
The Asian Federation of Exhibition and Convention Associations (AFECA) , etc.
5. Dates: April 25–27, 2025
6. Presentation Date: April 27, 2025, at the “MICE and Urban Development Influence Forum”
7. Presentation Title: Future Strategies of the MICE Industry in Japan
8. Overview of Content:
① Introduction to the history and challenges of the MICE industry in Japan
② JCMA’s activities:
・Advocacy to the government
・Initiatives to establish a strong MICE brand
・Collaboration and partnership with related organizations
・Efforts to organize the Trilateral Forum among China, South Korea and Japan
The participation served to strengthen the foundation for JCMA’s future international exchange activities and expand its network.

9. Photos

Thanks to the initiative of Mr. Li Zhuyuan (left) of the China Association of Travel Services, participants from South Korea and Japan were also in attendance.　　　




During the Q&A session, questions were raised regarding “government support for the MICE industry in Japan” and “MICE-related organizations in Japan.”
From left to right:
Mr. Li Zhuyuan, Mr. Sun Weijia (China), Mr. Batori (Japan), Mr. Ha Hongkook (Korea), Mr. Chen Wei, Mr. Wang Chunlei (China)