“Taiwan MICE Survey and Exchange Tour” Report (February 26 [Thu] – March 1 [Sat], 2025)

The International Exchange Promotion Committee of JCMA organized a delegation to Taiwan from February 26 (Thursday) to March 1 (Saturday), 2025, to conduct a survey on the current state of MICE in Taiwan and to engage in exchange activities with two organizations with which we have signed MOUs: the Taiwan External Trade Development Council (TAITRA) and the Taiwan Exhibition and Convention Association (TECA).
This year’s tour was co-hosted with the Diversity Committee, which also held a related seminar during the trip, and as many as 34 members participated in this tour.
Please find the detailed report below.

■Participating Members:
A total of 34 participants from 15 organizations, including the Japan Tourism Agency, joined the tour.

■Overview of Taiwan’s MICE Venues
Seven venues are currently in operation—four in Taipei, and one each in Kaohsiung, Taichung, and Taoyuan.
(*The Taichung venue is scheduled to open in October 2025.)

■ Day 1 – February 26: Visit to Taipei Nangang Exhibition Center
TaiNEX-1 and TaiNEX-2, operated by TAITRA, were visited as part of the site tour.

■Exchange Meeting with TECA
A networking session with TECA, joined by 37 of their members, brought the total number of attendees to over 70.

■ Day 2 – February 27: Visit to Kaohsiung Exhibition Center
Operated by Interplan Group, the Kaohsiung Exhibition Center tour followed a policy briefing by Kaohsiung City on its MICE initiatives.

■Visit to ICC Tainan (International Convention Center Tainan) operated by GIS Group.
The visit featured an introduction to JCMA, a presentation on MEET TAIWAN, and a “Diversity Forum.”

■ Day 3 – February 28: Visit to Taipei International Convention Center (TICC) and Taipei World Trade Center (Hall 1)
Both venues are operated by TAITRA and are located in Xinyi District, the heart of Taipei’s business hub and home to Taipei 101 and the Taipei City Government. These sites have long served as core facilities for Taiwan’s MICE industry. The tour included a facility briefing and guided walkthrough.

■ Networking Dinner

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